Twenty years ago the ancient livelihood of herding reindeer for meat and fur appeared to be declining in popularity in Lapland, the vast area of forest and tundra which spans northernmost Finland, Sweden, Norway and Russia's Kola peninsula. But nowadays, just under a quarter of Finland's 4,000 herders are aged under 25, as more young people choose to stay in Lapland or to return there. The pull of an outdoor life in the often beautiful Lapland wilderness attracts many young herders who also belong to the indigenous Sami community, who for centuries have herded reindeer across northern Lapland. Oppressed for years by their respective Nordic governments, many Sami have in recent decades begun reclaiming their traditional culture and language. But the new generation face an array of emerging challenges including a warming climate, new diseases, and pressure from industries keen to exploit Lapland's resource-rich landscape. IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES