While it may look like any other restaurant on the outside, London's Yum Bug, as the name suggests, offers a rather unusual culinary experience for the British capital -- it claims to be "the world's first bug-based small plates restaurant." The Yum Bug company, which makes edible insect products, opened its permanent eatery in February with the goal of shifting perceptions of eating insects. "The whole challenge around insects in the West is this cultural barrier," Leo Taylor, Yum Bug's co-founder tells AFP, explaining that the restaurant aims to give people a "good first experience" of eating bugs. IMAGES AND SOUNDBITES