For watchmaker Pirro Ruco, a watch is more than a piece of jewellery. With his latest piece, the ‘Primordial Passion’ combines the heritage and culture of his local Albania with technical precision. The hours are marked by 12 golden folk dancers, the minute and hour hands adorned with eagle talons in homage to Albania's national symbol. “My intention was to highlight the greatest treasures of our heritage,” says Ruco, adding “I wanted to present [Albanian heritage] in the most extravagant manner beyond modesty.” IMAGES AND SOUNDBITES