Description
In Kyiv, a billboard showing an elegant young woman wrapped around a man on a motorcycle, pistol in hand, has a high-stakes pitch -- to recruit more men into a Ukrainian military desperately short of manpower to fight Russia's invasion. Ukraine lets its army brigades recruit soldiers directly, meaning each unit can compete for donations and troops using social media and increasingly, advertising. "If a young man is attracted to a photo of a soldier with a beautiful woman, he will imagine himself in his place," says local resident Yuriy, claiming the posters "show him exactly what he wants." IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES