The “Made in Senegal” label is gaining popularity in the West African nation's capital Dakar, as local designers and weavers strive to conquer the fashion market. "Some years ago, we only wore "Made in Senegal" during religious holidays," says tailor Omar Niang, but now with public figures like President Diomaye Faye actively promoting African garb, Niang says the Senegalese are losing their "complex of putting on locally made outfits." IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES N°36VV8NE