Bent over his cellphone on the terrace of his Bogota apartment, Colombia's "Lord of the Fruit" describes the flavors, textures, and potential uses of rare species to thousands of social media followers. Gian Paolo Daguer, a 47-year-old environmental engineer, is on a mission to save these natural delicacies from extinction in one of the most biodiverse countries in the world. "Conservation, we definitely can't keep thinking that we can carry on destroying the ecosystems we have in the country that make Colombia a mega-diverse country," says Gian Paolo Daguer. IMAGES AND SOUNDBITES