Irish authorities announce binding rules to protect EU users of video-sharing platforms from harmful content, promising to hold companies to account and rein in the "Wild West" of self-regulation. Speaking in Dublin, Ireland's Online Safery Commissioner, Niamh Hodnett, says the Online Safety Code "marks an end to the era of social media self-regulation". The finalised code -- formally adopted following consultation with the European Commission -- will apply to platforms with their EU headquarters in Ireland. IMAGES AND SOUNDBITES