People may hear the familiar jingle of bells and see red kettles near their favorite stores starting Friday. More stories, here: https://www.wbir.com/ Subscribe to WBIR for exclusive content: https://www.youtube.com/c/WBIR10 WBIR Channel 10 in Knoxville, Tennessee produces award-winning, community-centered content "Straight From The Heart" of East Tennessee. We strive to be good citizens, to do what is right, and to be fair and honest. We care. Follow WBIR on Social: Facebook: https://www.facebook.com/WBIRChannel10 Twitter: https://twitter.com/wbir Instagram: https://www.instagram.com/wbirchannel10/