Nov. 25 on The Story: This year, public health officials in both Oregon and Washington have been dealing with outbreaks of diseases like measles and whooping cough, particularly among children. Perhaps most frustrating for health care providers is that there are vaccines for both diseases — tried, tested and recommended for kids. But more and more parents are choosing not to vaccinate their kids, seeking exemptions from school vaccination requirements. In Oregon, state health data shows that about 1% of kindergartners had a non-medical vaccine exception before the year 2000. By this school year, that share had grown to 8.8%. For a top pediatrician, addressing vaccine hesitancy is less a matter of messaging, and more about meeting families where they are to develop trust with their physicians. Watch more The Story videos: http://bit.ly/watchTheStory Follow The Story on Twitter: https://twitter.com/TheStoryKGW Follow The Story on Instagram: https://instagram.com/thestorykgw