The time for evacuation has passed as Hurricane Milton begins to lash Florida Wednesday. CNN's Brian Todd reports. Hurricane Milton hurled rain, tornadoes and tropical storm-force winds at the U.S. coast Wednesday on the storm's steady, potentially catastrophic march toward Florida, where officials issued a final plea to residents to evacuate or face grim odds of survival. The National Hurricane Center stressed that it was not certain where Milton’s center would come ashore Wednesday night because the storm's path might “wobble,” but the entire Tampa Bay region and points south were at grave risk. Tropical storm-force winds began lashing the coast Wednesday afternoon. “This is it, folks,” said Cathie Perkins, emergency management director in Pinellas County, which sits on the peninsula that forms Tampa Bay. “Those of you who were punched during Hurricane Helene, this is going to be a knockout. You need to get out, and you need to get out now.” Milton, which has fluctuated in intensity as it approaches Florida, was a Category 3 hurricane Wednesday afternoon. It was expected to remain a hurricane after hitting land and plowing across the state, including the heavily populated Orlando area, through Thursday. Tampa Bay, near the top of a long stretch of coastline that could be in the bull's-eye, has not taken a direct hit from a major hurricane in more than a century. Read more: https://www.9news.com/article/weather/hurricane/hurricane-milton-florida/507-5693e7fd-50a9-4593-9ca3-d9a3e1be7848 Video: CNN More local videos here: https://bit.ly/2Pa0d1l Subscribe to NEXT: http://bit.ly/2eP1GwI Stay connected: 9NEWS Website: http://www.9news.com/ Facebook: https://www.facebook.com/ilike9news Twitter: https://twitter.com/9NEWS Instagram: https://www.instagram.com/9newsdenver/ Download the 9NEWS App: https://www.9news.com/appredirect/ Sign up for the 9NEWSLETTER: https://www.9news.com/email 9NEWS (KUSA) is located in Denver, Colorado.