After six months of tumultuous change inside Dallas-based Southwest Airlines, from eliminating bag fees and open seating to talk of European flights and partnerships with other international carriers, CEO Bob Jordan promised the airline would keep evolving. “We won't stop here,” Jordan told the Jasons on this episode, “we're gonna keep changing." 00:56 - Guest, Bob Jordan, SWA CEO 03:08 - LATEST HEADLINES FOR SOUTHWEST AIRLINES 06:56 - SOUTHWEST IS STILL, SOUTHWEST 09:53 - SERVING ALL CUSTOMERS 11:05 - CHANGES LONG OVERDUE? 15:47 - HOW TO MEASURE SUCCESS? 17:27 - DEALING WITH LAYOFFS FOR THE FIRST TIME 29:18 - INTERNATIONAL EXPANSION 33:42 - EXPANDING AT DFW AIRPORT 35:49 - BREAK THREE // IMPACT OF TARIFFS AND THE AIRLINE INDUSTRY 37:38 - HERB'S IMPRESSION ON SWA TODAY 41:25 - BATTLE FOR THE HEART OF SWA