Thousands are expected in New Orleans this week for Tales of the Cocktail! 🍸 From July 20-25 with over 350 events, the conference features public tastings, happy hours and seminars. It's set to take over the city’s bars, bringing a boost during the summer slump season. “It makes our July happen,” says Tristan Ferchl of The Will And The Way, which is hosting 7 events. With attendees from 27 countries, the week-long gathering is expected to keep local bars and restaurants busy. The 5-day conference begins this Sunday, July 20.